Are you an eCommerce business owner or have a business on the web? If you want to increase your sales and number of leads to make more profit, you will wish to try LinkedIn Ads. It’s a professional networking application that allows individuals to grow their businesses online.
LinkedIn has over 830 million worldwide users, around 40 million decision makers, 10 million opinion leaders, and over 61 million senior-level influencers. In short, it’s the platform where you can find educated, informed, and regular customers for your eCommerce store.
But to get the attention of these individuals, you will have to create your professional account and business page. Also, it will require posting targeted content and promoting some on LinkedIn Ads.
LinkedIn Ads are one of the powerful features of this networking application, allowing businesses to reach many people at a time.
What are LinkedIn Ads?
LinkedIn Ads is a great feature provided by LinkedIn. This feature allows businesses to promote their content or products on LinkedIn so that they can increase brand awareness, leads, B2B connections, and brand authority.
It is not only the platform to get connections or run Linkedin video advertising for more sales; it is also a platform where you can find the right talent to maximize your sales exponentially.
Why does Ecommerce Business need LinkedIn Advertising?
Facebook and Instagram already have huge audience bases and provide the best return from advertising there.
So why should you use LinkedIn Ads?
LinkedIn advertising has many other advantages, which we will explore below.
Better Engagement Ratio
The major reasons for creating LinkedIn Ads are that you have a better engagement ratio than other social channels. By using a free ad maker online you can create ads and directly market your brand among top talent, partners, and other people who might be interested in your company and its products.
It improves your overall business credibility and trust score on the internet.
Access to Vast Audience Base
LinkedIn has over 830 million active users, and you can easily reach them using the Ads feature available on the platform.
You can easily generate more leads, brand authority, and other marketing goals here.
Improve Overall SEO
LinkedIn profiles have significant weightage in Google’s search algorithms. Creating your business profile on LinkedIn will positively affect your business search ranking and attract organic traffic.
Hence, Linkedin advertisements are also beneficial in SEO for your eCommerce business.
Great for Content Creation
LinkedIn allows you to publish a wide range of content on its platform. You can publish short posts, images, videos, memes, and even articles.
All these will help you expand your reach and gain followers.
Tell Business Story and Build Authority
If you are willing to showcase your business and its growth story. LinkedIn is one of the best places to do so and get the attention of the targeted audience.
They are highly convertible leads, and this platform can help you gain authority on the internet.
How to Create LinkedIn Advertisements for More Sales?
Sign in to LinkedIn Campaign Manager
To create your LinkedIn Campaign Manager account, you must create a personal account. So, create your profile and optimize it; then click on the Work button. It will require you to choose Advertise, then fill in Account Name and Currency type.
After filling in all these details, click on create an account; this is the first step in creating LinkedIn ads.
Select Advertising Goals
Setting marketing goals is very important to get the most from LinkedIn Ads. Doing this lets you decide which type of audience you will target and how you will approach them.
LinkedIn provides various advertising goals like brand awareness, website visits, engagement, video views, and more. You can choose any of the options based on your advertising objective.
Choose Right Audience
After choosing the right advertising goal, it’s time to choose your targeted audience. Understanding your audience and location can help you create a powerful advertising campaign.
You can select your audience based on location, language, company, job experience, interest, and demographics. In addition, LinkedIn also provides a great feature called Audience Expansion. It helps you reach an audience with similar buying intent to your potential customer.
You can also enable this feature to get better reach and conversion.
Decide Ads Format
Your next step to running a successful Linkedin video advertising is to choose ads format.
You need to go to the LinkedIn Campaign Manager dashboard and click Create Campaign. Here you will be asked to choose the ad format, such as Text Ads, Dynamic Ads, and Content Message Ads.
If you need to run a sponsored ad, you can choose a single image, video, or carousel ad option. You can also choose from other types of ads available on LinkedIn Ads.
Select LinkedIn Audience Network
Many LinkedIn advertisers forget to use this powerful feature. Using LinkedIn Audience Network, you can increase your reach to 25% extra audience on LinkedIn partnered websites and apps. So, do not forget to use this powerful feature and make wise use.
You can navigate to the LinkedIn Campaign Manager dashboard to choose this option. Then you can click on campaign>Placement>Enable the LinkedIn Audience Network. It is how you can use this advanced feature and maximize the number of potential leads.
Choose Budget & Schedule Ads Timing
You are almost there, as this step includes selecting your daily or total budget to make the ad live. It’s always good to start with a minimum amount and stay under budget.
So, decide on your campaign’s budget and schedule the ad based on your marketing requirements.
Using the Ad Schedule feature, you can run the ads continuously from start to end. LinkedIn offers you various options for your ad budget; you can choose from daily, total, daily and total budgets.
You have two types: lifetime budget and daily and lifetime budget.
Review LinkedIn Ads Time to Time
Once you make the LinkedIn ad live, you must keep it monitored. You must analyze how many impressions and clicks your ads get. If you are unhappy with the performance, you can make further changes and improve ad ROI.
You can even turn on conversion tracking by going into Account Assets > Conversion> Add Conversions.
After this step, you also choose the action type, time window, and attribution model. It’s a final and continuous step to running effective LinkedIn advertisements. So, while setting up Ads on this professional networking site, you should also focus on its progress.
As an eCommerce business owner, you may often feel a shortage of proper cash flow. It’s common in running an online store; however, you can fix this issue by reaching the right talent and business partners.
In this way, having a professional LinkedIn account helps you to support your business and maximize its sales by promoting online. You can target the most relevant leads using LinkedIn Ads and build brand authority and sales.
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What are LinkedIn Ads?
LinkedIn is an ad company that serves ads. This organization allows business owners to promote their content or products, thus helping them to increase brand awareness, leads, B2B connections and brand authority.